hackertube.io

Millennials Don't Exist! Adam Conover at Deep Shift

Adam Conover · talk · Watch on YouTube

Social issues & cultureProduct, marketing & sales

What it is

Adam Conover's talk at a millennial marketing conference argues that generations are an unscientific, condescending idea and that millennials do not exist as a real category. The description notes that researcher Jean Twenge later said he misrepresented some of her work.

Why Hacker News recommends it

HN commenters cite it when arguing that generational labels are marketing inventions used to belittle groups.

  • 5 people recommended it
  • 7 different months
  • 0 strong recommendations
  • first 2016, last 2023

What HN commenters said

  1. “this bears watching again...”

    Argues generational labels are meaningless pile-ons.

    fattire, 2016-07 · Recommendation · in “I’m a millennial and my generation sucks”

  2. “Millennials don't exist, according to Adam Conover”

    Talk arguing the millennial category is not real.

    zerognowl, 2016-11 · Recommendation · in “3 Out of 4 Millennials Have Received Financial Help from Parents After College”

  3. “Here's an interesting talk by Adam Conover debunking the term millennial”

    Debunks the term millennial as a meaningless label.

    sr2, 2017-06 · Recommendation · in “Decades”

  4. “He talks about how generational terms are just made up by authors who want to get rich”

    Generational terms are invented by authors and condescend to people.

    djsumdog, 2017-07 · Recommendation · in “I'm not a Woman in Tech”

  5. “Adam Conover did a great talk about this [0].”

    Humorous but serious argument that lumping people into generations is useless or harmful.

    justin_oaks, 2023-10 · Recommendation · in “Gen Z wants less sex in TV and movies”

Excerpts from Hacker News comments, linked to the originals. Summaries and labels were written by a language model from those comments.

Topics: millennials, generations, marketing, pop sociology, adam conover

Also recommended by the same people