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How to Become TripAdvisor’s #1 Fake Restaurant

VICE · documentary · Watch on YouTube

Media, journalism & propagandaDocumentaries & storytellingProduct, marketing & sales

What it is

VICE's Oobah Butler spends eight months using fake reviews to push a nonexistent restaurant, The Shed at Dulwich, to number one on TripAdvisor in London. The short documentary shows how easily review systems can be gamed.

Why Hacker News recommends it

Cited as the canonical example of fake reviews and gamed rating platforms.

  • 2 people recommended it
  • 2 different months
  • 0 strong recommendations
  • first 2018, last 2021

What HN commenters said

  1. “I'd recommend watching the Vice video I found in another comment”

    Shows how a nonexistent restaurant hit TripAdvisor number one

    dfee, 2018-01 · Recommendation · in “‘The Shed at Dulwich’ was London’s top-rated restaurant. It didn’t exist”

  2. “was very telling as well”

    Fake restaurant climbs to TripAdvisor top spot via fake reviews

    fatfox, 2021-03 · Recommendation · in “More big investors shun Deliveroo over workers' rights”

Excerpts from Hacker News comments, linked to the originals. Summaries and labels were written by a language model from those comments.

Topics: tripadvisor, fake reviews, vice, reputation systems

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