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How Great Leaders Inspire Action | Simon Sinek | TED

TED · talk · Watch on YouTube

Management, leadership & organizationsProduct, marketing & sales

What it is

Simon Sinek's TED talk presents the 'golden circle' model: great leaders and companies inspire action by starting with why they do something, before how or what. He illustrates it with Apple, Martin Luther King, the Wright brothers and, as a counterexample, TiVo.

Why Hacker News recommends it

HN commenters cite it to explain why customers buy into a company's beliefs rather than its specs, especially in threads about Apple, marketing and product messaging.

  • 4 people recommended it
  • 5 different months
  • 1 strong recommendations
  • first 2011, last 2022

What HN commenters said

  1. “I urge you to watch this Simon Sinek video”

    Companies thinking only about money fail long term

    mtgx, 2018-05 · Strong recommendation · in “Amazon threatens to suspend Signal's AWS account over censorship circumvention”

  2. “This is very relevant (How great leaders inspire action)”

    Companies succeed when customers share their beliefs

    nextparadigms, 2012-01 · Recommendation · in “Windows Phone is failing because the seeds were planted elsewhere”

  3. “I recommend that you check out this video and reconsider how you might reframe your message as a call to action”

    Reframe a message as a call to action

    peteforde, 2019-01 · Recommendation · in “Re-decentralizing the Web, for good this time”

  4. “I recommend watching this take instead. 10 years old, and still clicks”

    Broader take on why marketing works, still relevant

    viktorcode, 2020-12 · Recommendation · in “Technical Copywriting:What Engineers Can Learn from Apple’s M1 MacBook Marketing”

Excerpts from Hacker News comments, linked to the originals. Summaries and labels were written by a language model from those comments.

Topics: start with why, golden circle, apple, marketing, leadership, ted

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