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AT&T Archives: Saul Bass Pitch Video for Bell System Logo Redesign

AT&T Tech Channel · talk · Watch on YouTube

Graphic design & typographyTech company stories & documentaries

What it is

The 1969 pitch film in which Saul Bass presents the Bell System logo redesign to AT&T, part of the largest corporate re-identity program in U.S. history.

Why Hacker News recommends it

HN holds it up as a masterclass in explaining and selling a design.

  • 2 people recommended it
  • 3 different months
  • 2 strong recommendations
  • first 2022, last 2024

What HN commenters said

  1. “Bell has a great historical material just watch the redesign presentation of Saul Basso in the 70s!”

    Excellent 1970s logo redesign presentation by Saul Bass.

    YXNjaGVyZWdlbgo, 2022-01 · Strong recommendation · in “Bell Labs Org Chart (1980)”

  2. “I always go back to the Saul Bass presentation to AT&T over their 1970 logo redesign.”

    Masterclass in explaining and selling a design.

    joezydeco, 2024-11 · Strong recommendation · in “What should a logo for NeXT look like? (1986)”

Excerpts from Hacker News comments, linked to the originals. Summaries and labels were written by a language model from those comments.

Topics: saul bass, bell system, logo design, branding, design presentation

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