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How does Linus make money? - 2020 Update

Linus Tech Tips · commentary · Watch on YouTube

Product, marketing & salesInternet culture & memes

What it is

Linus Tech Tips gives its 2020 breakdown of how the company earns money, including ads, sponsors, merch and affiliate links. It includes a pie chart of revenue sources.

Why Hacker News recommends it

HN cites it as concrete data on how a big YouTube channel diversifies revenue and how little comes from AdSense.

  • 1 people recommended it
  • 1 different months
  • 0 strong recommendations
  • first 2020, last 2025

What HN commenters said

  1. “Linus tech tips did an enlightening breakdown video of their earnings”

    Breakdown showing YouTube ads are about 25% of revenue.

    dan1234, 2021-05 · Recommendation · in “YouTube Will Monetize Videos Without Paying Content Creators”

Excerpts from Hacker News comments, linked to the originals. Summaries and labels were written by a language model from those comments.

Topics: linus tech tips, youtube adsense, sponsorships, creator economy, youtube premium

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