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AWS re:Invent 2020: Working backwards: Amazon’s approach to innovation

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What it is

An AWS re:Invent session explaining Amazon's Working Backwards process, where teams start from customer needs and write a press release and FAQ (PR-FAQ) before building. It covers the five customer questions that frame the process.

Why Hacker News recommends it

HN cites it as the primary source for Amazon's Working Backwards method whenever product-definition approaches come up.

  • 1 people recommended it
  • 1 different months
  • 0 strong recommendations
  • first 2021, last 2024

What HN commenters said

  1. “A nice video”

    A nice video on Amazon's well-defined process.

    kylewatson, 2022-09 · Recommendation · in “I accidentally started a movement – Policing the Police by scraping court data”

Excerpts from Hacker News comments, linked to the originals. Summaries and labels were written by a language model from those comments.

Topics: working backwards, pr-faq, amazon, innovation, product management

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